The top 10 Twitter analytics tools (2024)

The top 10 Twitter analytics tools (1)

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The top 10 Twitter analytics tools (2)

Twitter allows marketers to connect with their customers and promote their business in an authentic way. But to make the most of your Twitter marketing strategy, it's important to track your performance and analyze your data. In this post, we’re looking at the top 10 Twitter analytics tools that can help you measure your engagement, follower growth, and more.

Measuring engagement on Twitter is crucial for understanding how your audience is interacting with your content. Here are the top 10 tools for Twitter analytics every marketer needs to know.

#1: Twitter analytics (Twitter’s native app)

Twitter Analytics is a free tool developed by Twitter that provides basic insights into your tweet activity, including impressions, engagements, and link clicks. This is a beginner-friendly app and a great place to start measuring your Tweets' performance.

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Price: FREE

Main advantage: Twitter analytics is the native Twitter analytics app and everyone can use it for free.

Website: https://analytics.twitter.com

#2: Pallyy

Pallyy allows you to manage multiple social media accounts into one dashboard, including Twitter. With Pallyy, you can plan your tweets and threads in advance to grow your engagement with your followers.

Pallyy allows you to measure your follower growth, engagement, impressions, and keyword mentions and turn complex data into easy-to-read analytics reports. Additionally, you can even generate tweets from a keyword with the inbuilt AI caption writing tool.

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Main advantage: Pallyy is a great time saver, and is one of the most affordable social media analytics tools in the market.

Price: Free plan, paid plans start at $15/mo. for 1 social set (6 channels)

Website: https://pallyy.com

#3: SproutSocial

SproutSocial is a professional social media management tool that offers in-depth analytics for Twitter, including engagement and competitor benchmarking. Additionally, Sprout Social's social listening feature allows you to monitor conversations about your brand across the web.

By tracking these metrics with SprouSocial you can adjust your Twitter strategy to better connect with your audience and keep them engaged.

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Price: from $240/mo.

Main advantage: SproutSocial has powerful social media analytics & listening features and CRM features

Website: https://sproutsocial.com

#4: HootSuite

Hootsuite is another analytics tool that helps you track your Twitter metrics and optimize your engagement with followers.

Start by choosing the metrics, track your performance against your goals, and summarize it into detailed analytics reports. From there you can see what's working and what's not so you can improve.

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Price: from $99/mo. for 10 social channels

Main advantage: Hootsuite offers up to 150 app integrations to make social media management easier, but some come at an extra cost

Website: https://hootsuite.com

#5: Sendible

Sendible offers a comprehensive solution for marketers looking to manage their entire digital presence from one place. With features that allow you to publish content across multiple platforms, including blogs, social media, and emails, Sendible helps you streamline your workflow and save time.

Additionally, Sendible's Twitter analytics offer valuable insights to help you track and drive real ROI results from your Twitter marketing campaigns.

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Price: from $25/mo.

Main advantage: Sendible helps you integrate and manage your entire digital marketing strategy in one place

Website: https://sendible.com

#6: Brand24

Brand24 is a social media listening tool that allows you to analyze your Twitter marketing results.

With Brand24, you can find out in real-time what your audience is talking about your brand on social media, newspapers, forums, review sites, and blogs and ensure that your Twitter presence is helping you grow your sales.

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Price: 79/mo.

Main advantage: Brand24 offers you a 360 view of your brand mentions across the internet

Website: https://brand24.com

#7: Social Pilot

Social Pilot is a social media management kit for marketers who are looking to schedule posts in bulk directly from a CSV file. For example, you can upload and schedule up to 500 tweets with images and links from a single file.

You can also use Social Pilot to track your Twitter insights including mentions, keywords, engagement, and generate white-label reports.

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Price: from $25.50/mo.

Main advantage: Social Pilot can help you save time and publish more content in bulk

Website: https://socialpilot.co

#8: TweetBinder

TweetBinder is a Twitter hashtag analytics tool that allows you to analyze Twitter hashtags and measure your brand sentiment. This tool can help you to plan the right hashtags to use in your tweets based on popularity, economic value and sentiment.

Ideally, you should try to avoid associating your brand with banned keywords or words with negative sentiment.

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Price: Free reports, paid plans from 229.99/mo.

Main advantage: TweetBinder is best used for identifying hashtags to use on Twitter

Website: https://tweetbinder.com

#9: Keyhole

Keyhole is a social media listening tool equipped with Twitter analytics & reporting features to help you monitor what people are saying about your brand.

Their hashtag and keyword listening feature allows you to analyze top conversations in your industry in real-time.

You can also create and track hashtag campaigns, keep an eye on your competitors, and generate reports.

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Price: starts at $79/mo.

Main advantage: Keyhole is mainly used for tracking real-time social media mentions

Website: https://keyhole.co

#10 Buffer

Buffer is a popular platform for social media management mainly due to its simplicity and ease of use but you can also track basic social media metrics and generate simple reports with Buffer analytics.

While it's not as powerful or detailed as Pallyy, Hootsuite, or SproutSocial, Buffer analytics can be helpful for new marketers who are still learning about tracking Twitter insights.

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Price: Free plan (without analytics), paid plans from $6/mo.

Main advantage: Buffer has a simple and easy-to-use dashboard for beginners

Website: https://buffer.com

The top 10 Twitter analytics tools (2024)

FAQs

What is the best Twitter analytics tool? ›

Paid Twitter analytics tools
  • Talkwalker - World-leading social listening.
  • Hootsuite | Analyze social media platforms.
  • Twitter Analytics | Profile data.
  • Trendsmap | Tweet count & top tweets.
  • Free Social Search | Hashtag tracking.
  • Foller.me | Analyze competitors.
  • Followerwonk | Optimize Twitter campaigns.
7 days ago

How do I get detailed Twitter analytics? ›

If you're already signed in to your account, you can access Analytics through the sidebar menu on the desktop version of Twitter. Click the ellipsis icon at the bottom of the menu and select Analytics. On the Analytics dashboard, you'll find a few different tabs where you can access the various features available.

How do you Analyse Twitter trends? ›

How to analyze hashtags on Twitter? 9 steps
  1. 01 Identify relevant hashtags. ...
  2. 02 Check the volume of mentions. ...
  3. 03 Track social media reach. ...
  4. 04 Detect hashtag sentiment analysis. ...
  5. 05 Track engagement. ...
  6. 06 Detect influencers using the hashtag. ...
  7. 07 Track trending hashtags. ...
  8. 08 Detect the popularity of the hashtag.
Jun 7, 2023

How do you analyze Twitter performance? ›

Access Twitter Analytics

Once you are logged in, go to analytics.twitter.com. You will be taken directly to your Twitter Analytics dashboard, where you can find a summary of your account's performance, including an overview of your tweet impressions, engagement, and profile visits.

Which algorithm is best for Twitter sentiment analysis? ›

Twitter Sentiment Analysis machine learning uses Natural Language Processing (NLP) classification algorithms to cope with the challenge. Wherein Logistic Regression, Bernoulli Naive Bayes, and Support Vector Machine (SVM) are well-known classifiers.

How accurate is Twitter analytics? ›

Twitter analytics is highly accurate as it leverages data collected directly from Twitter's servers. It offers a reliable measure of your account's engagement, reach, and growth metrics.

What has happened to Twitter analytics? ›

Users can no longer track their tweet metrics because they cannot access the tool's feature on mobile devices. However, this does not spell the end of Twitter analytics. The tool is still very active and reliable. You can use Twitter analytics on the web to view much more metrics than provided on the mobile app.

How to check analytics on Twitter without premium? ›

Tweet Binder is a free Twitter analytics tool, perfect for hashtag tracking. It provides real-time insights into hashtag performance, engagement, and reach. With its user-friendly interface, social media managers can easily monitor hashtag trends and their impact.

Can you see someone else's Twitter analytics? ›

Using third-party Twitter account analysis tool is the only way to get X/Twitter analytics for accounts you don't own. In other words, free Twitter analytics for other account is not possible in the X app directly. With an X / Twitter competitor analysis tool, you can: Get X / Twitter analytics for another account.

Can you analyze Twitter data? ›

Audience Insights

Your Twitter data changes depending on your audience type. Twitter Analytics allows you to view audience insights for all Twitter users, your followers and your organic audience. Additionally, you can add a comparison audience for competitor analysis.

Which is the most suitable technique for finding trending topic on Twitter? ›

If you want to check if a specific topic or hashtag is trending, enter the topic or hashtag in the search bar in the upper-right corner and press Enter. This displays a graph of the topic, which allows you to see how well it has trended over time.

How to analyze Twitter hashtags? ›

You can use TrackMyHashtag to track and analyze Twitter hashtags, profiles, or keywords. The tool collects historical and real-time hashtag data. It allows you to find the top influencers relevant to your brand based on reach, engagement, and followers.

What is the most important metric on Twitter? ›

Twitter engagement and engagement rate

The engagement rate KPIs is one of the most popular social media metrics out there because it's a good indicator of how likable your brand is. It's often used to analyze goals related to brand loyalty.

How can I improve my Twitter Analytics? ›

Review your analytics often and implement the insights

Your business growth depends on it. You must keep testing and using the insights gained to improve your marketing campaigns. Analyze your Tweet stats thoroughly, understand the numbers, and create actionable insights relevant to your campaigns.

How do I pull Twitter Analytics? ›

Go to one of your posts, then tap View analytics. For that post, you can see how many likes, retweets, and comments it has, as well as Tweet impressions and engagements. Plus, three more metrics: New followers: People who followed you directly from this post.

Which database is best for Twitter? ›

MySQL. Twitter started with MySQL as the primary data store, from a single instance the persistence layer grew to a large number of clusters. Twitter has had one of the biggest deployments of MySQL right from its inception. It has MySQL clusters with thousands of nodes serving millions of queries per second.

How do I check my Twitter analytics for free? ›

  1. Twitonomy is a Free Twitter Analytics Tool.
  2. Tweepi is a Twitter Analytics Tool that Offers a Free or Premium Plan.
  3. Free Twitter Analytics Tool.
  4. Hootsuite has a Free Plan to Allow Users to Have Access to their Twitter Analytics Tools.
  5. Free Twitter Analytics – Followerwonk Twitter App.
Jul 5, 2024

What is competitor Twitter analytics? ›

Some of the key metrics observed in a Twitter competitor analysis include:
  • Number of total Twitter Followers.
  • Engagement rate (including likes, retweets and replies)
  • Number of daily tweets/content strategy.
  • Account growth rate.
  • Demographic insights.
Jan 17, 2024

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